Overview
VACALI is a sparkling vodka beverage designed to stand out in a saturated RTD market while remaining production-ready across multiple SKUs and retail formats.
The objective was to develop a packaging system that balances bold shelf presence with scalability across flavors, formats, and distribution environments.
Brand Energy & Consumer Appeal
Secondary visuals emphasize product experience and refreshment, reinforcing the energy and flavor-forward identity of the brand.
Starting Point (Original Design-below)
The brand began with an initial can concept and label direction that established key visual elements, including color differentiation and core brand identity.
However, the design required significant refinement to support:
Production constraints
Multi-SKU consistency
Packaging expansion beyond single cans
The Challenge
The brand entered development with initial design direction but lacked the technical structure required for print production and multi-SKU expansion.
Key challenges included:
Translating concept into production-ready artwork
Maintaining brand consistency across flavor variations
Designing for shrink sleeve constraints and seam placement
Preparing assets for multiple packaging formats (cans, cartons, trays)
The Solution
A complete packaging system was developed to unify brand expression while supporting production realities.
The system
Established a consistent visual hierarchy across all SKUs
Integrated flavor differentiation through color and imagery
Accounted for seam placement and cylindrical distortion
Included layered finishes such as spot varnish and tactile contrast
Was engineered for flexibility across future product extensions
Where it started...
Production & Technical Execution
Packaging was developed with full production specifications, including:
CMYK + spot color configuration
Raised and matte varnish applications
White ink layer for opacity control
Precise alignment for seam placement
This ensured consistency across print runs and suppliers.
Multi-Pack System Design
The system extends into boxed packaging, maintaining brand integrity while adapting layout for scale and retail visibility.
Retail & Shelf Presence
Packaging was designed to perform across retail environments, ensuring visibility from multiple angles and merchandising contexts.
Secondary Packaging (Tray System)
Branded trays and display units extend the identity into in-store presentation and bulk product handling.
Final Merchandising System
The completed system delivers a cohesive brand presence across product, packaging, and retail display—designed for scalability and operational efficiency.
