True Roots is a naturally crafted beverage brand built around real ingredients and functional benefits.
The objective was to evolve the brand into a cohesive, scalable system across SKUs, packaging, and marketing touchpoints.
Packaging System & Production
A structured label system was developed to support production across flavors and formats. The design balances ingredient communication with clean hierarchy, ensuring readability while maintaining brand character.
Brand Application
The identity extends beyond packaging into marketing and retail materials, including one-sheets and large-format signage, reinforcing a unified brand presence.
Refined System (2022)
The redesign focused on:
Simplified hierarchy
Stronger ingredient communication
Improved shelf readability
Scalable structure across formats
Original Packaging (2020)
The initial design established the foundation of the brand, including core identity elements and early product offerings.
Scalable SKU System
This system supports multiple flavors and variations while maintaining brand consistency across the full product line.