I led and produced creative for Mylan World TeamTennis Smash Hits, a nationally recognized charity event benefiting the Elton John AIDS Foundation.
The event featured world-class athletes and entertainers, including Billie Jean King, Elton John, Venus Williams, and Andy Roddick, and was broadcast across major media platforms.
Scope
Event branding and visual system development
Posters, programs, and print advertising
Jumbotron graphics and broadcast visuals
Digital ads and website banners
Credentials, badges, and event materials
Apparel graphics and merchandise
Environmental signage and wayfinding
Creative Direction
The work required building a cohesive visual system that could scale across:
Print
Digital
Broadcast
Physical event environments
Each touchpoint needed to feel unified while adapting to different formats, sizes, and viewing conditions.
Environmental & On-Site Execution
Beyond design, I was involved in real-world implementation, including:
Assisting with signage placement throughout the venue
Aligning visuals with court color systems and environment
Ensuring brand consistency across large-scale installations
This ensured the brand translated effectively from concept to live experience.
Design Approach
The system balanced:
Energy of live sport + entertainment
Clarity for large-scale readability
Brand alignment with sponsors and partners
Design decisions were driven by visibility, hierarchy, and adaptability across high-impact environments.
Outcome
The result was a fully integrated event identity system supporting:
National exposure
Live audience experience
Broadcast and digital extensions
The work contributed to a consistent and recognizable visual presence across multiple years of the event.
