Overview
Leaner Creamer is a multi-SKU product line developed for national retail distribution, including placement in major chains such as Ralphs, Whole Foods, Sprouts, Vitamin Shoppe, and GNC.
The objective was to create a cohesive product system and supporting sales materials that could clearly communicate a wide range of offerings while maintaining strong brand consistency.
Product System Development
A comprehensive product system was developed across multiple formats and flavor variations.
Scope included:
Packaging design across all SKUs
Flavor color system
Cap color selection for product differentiation
Iconography development
Label hierarchy and information structure
The system was designed to scale efficiently across product extensions while maintaining clarity at shelf level.
Sales Book Strategy
The product book was designed as a primary sales tool for retail and distribution conversations.
The goal was to:
Present a large product assortment clearly and efficiently
Support wholesale ordering and SKU navigation
Reinforce brand consistency across all touchpoints
Design Approach
The booklet structure prioritizes clarity and organization:
Clean grid-based layouts for large SKU sets
Consistent visual hierarchy across pages
Integration of product imagery with ordering information
Clear segmentation of product categories
The design ensures that buyers can quickly understand the full product offering without visual overload.
Execution
The final booklet serves as a functional sales system, combining:
Product catalog
Pricing reference
Brand presentation
The cover image was client-directed, while all interior layout, structure, and design were developed to support usability and brand alignment.
Outcome
The system supports both retail presence and sales efficiency, providing a scalable framework for product expansion and distribution.
The combination of packaging and sales materials creates a cohesive brand experience across both consumer and buyer touchpoints.
