Concept
KOR needed a multi-pack that unified its full product line while maintaining the individuality of each flavor. The concept focused on bringing all brand colors together into a single, cohesive expression, using the existing wave motif to create continuity, movement, and immediate shelf recognition.
System
The design system extended the existing brand language into a scalable packaging and retail framework:
Color Integration: Combined the full product palette into a unified multi-pack while preserving flavor differentiation
Wave Motif: Continued and amplified the brand’s signature wave pattern to create visual rhythm and cohesion
Hierarchy: Clear structure to balance brand, product, and variety messaging
Scalability: Designed to extend across packaging, retail, and promotional materials
Execution
Designed multi-pack packaging integrating all product variants into a single system
Updated existing box designs for consistency across the product line
Developed supporting retail and promotional assets including:
Hang tags
Bowl stickers
One-sheets
In-store signage
Ensured alignment across all touchpoints from packaging to point-of-sale
Outcome
The system created a cohesive and highly recognizable retail presence, strengthening brand consistency while improving product clarity across formats. The multi-pack and supporting materials reinforced KOR’s identity at shelf level and in-store environments, supporting both visibility and customer engagement.
