HARTMAN GOURMET DESSERTS
Multi-SKU Packaging Design
Multi-SKU Packaging Design
A cohesive packaging system created for Hartman Gourmet Desserts’ line of individually portioned, ready-to-serve desserts. The collection includes Strawberry Cheesecake, Tiramisu and Pumpkin Chiffon—each with its own distinctive flavor story while remaining clearly connected as one product family.
THE CHALLENGE
The packaging needed to communicate indulgence, quality and convenience while making each dessert immediately recognizable. Because the products are sold as two-packs, the design also needed to explain the layered dessert experience, clearly present serving and product information, and maintain strong visual impact across the upper carton and visible cups below.
THE SOLUTION
I developed a flexible packaging system built around sweeping color fields, expressive flavor typography and prominent product photography. Each variety uses a flavor-specific palette and ingredient cues to create instant recognition and appetite appeal:
Strawberry Cheesecake uses rich reds and fresh strawberry imagery to communicate a bright, fruit-forward dessert.
Tiramisu uses espresso brown, cream and coffee-bean details to convey the product’s classic Italian flavor and richness.
Pumpkin Chiffon uses warm orange and cream tones with pumpkin and cinnamon imagery to evoke seasonal comfort and indulgence.
A consistent hierarchy unifies the collection: flavor name, dessert description, two-pack designation, product composition, serving information and brand identity are presented in the same visual sequence across every package.
DESIGN DETAILS
The transparent dessert cups became an important part of the packaging presentation. The visible layers reinforce the product description and help consumers understand the flavor and texture before purchase. Each cup presentation was carefully coordinated with the package photography so the physical product and printed imagery tell the same story.
The result is a coordinated family of packages that balances brand consistency with clear SKU differentiation—giving each dessert its own visual personality while building stronger recognition for the Hartman Gourmet Desserts line.
4 Packs Coming Soon.
SERVICES
Packaging Design
Brand System Development
Art Direction
Product Visualization
Typography and Color Development
Production-Ready Artwork
Brand System Development
Art Direction
Product Visualization
Typography and Color Development
Production-Ready Artwork
