4 RESTAURANT BRANDS | 29+ ANNUAL EVENTS
200+ CAMPAIGNS & CREATIVE DELIVERABLES
INTEGRATED BRAND MARKETING ACROSS FOUR DISTINCT RESTAURANT CONCEPTS
Across Buenavista, Local, Social and Bamboo Asia, I shaped distinctive brand experiences designed to attract guests while reflecting the personality of each concept. The work spanned menu systems, promotional campaigns, special events, digital content, photography and in-restaurant communications—creating portfolio-wide consistency without sacrificing each brand’s individual voice.
MY ROLE
Creative Direction | Brand Strategy | Graphic Design | Integrated Marketing | Copywriting | Digital Content | Event Promotion | Production Management | Consultant
I directed and produced creative across four distinct restaurant identities, balancing individual brand personalities with the operational needs of a multi-location hospitality group.
Responsibilities extended from strategic campaign planning and brand stewardship through design, content creation, production and market execution.
CAMPAIGNS, PROMOTIONS & SEASONAL PROGRAMMING
EVENTS & ACTIVATIONS
DIGITAL, SOCIAL & DIRECT MARKETING
SIGNAGE & IN-RESTAURANT TOUCHPOINTS
