5 RESTAURANT BRANDS | 40+ ANNUAL EVENTS | 300+ CAMPAIGNS & CREATIVE DELIVERABLES
INTEGRATED BRAND MARKETING ACROSS FIVE DISTINCT RESTAURANT CONCEPTS
Leading the creative and marketing experience across five Bay Area restaurant brands—Beach Chalet, Park Chalet, Lake Chalet, Honor Kitchen & Cocktails and Gravity Tavern. My work connected brand strategy, menus, campaigns, events, digital platforms, photography and guest-facing communications across every stage of the customer journey.
MY ROLE
Creative Direction | Brand Strategy | Graphic Design | Integrated Marketing | Copywriting | Photography | Digital Content | Event Promotion | Production Management
I directed and produced creative across five distinct restaurant identities, balancing individual brand personalities with the operational needs of a multi-location hospitality group. Responsibilities extended from strategic campaign planning and brand stewardship through design, content creation, production and market execution.
MENU SYSTEMS & GUEST EXPERIENCE
CAMPAIGNS, PROMOTIONS & SEASONAL PROGRAMMING
EVENTS & ACTIVATIONS
SIGNAGE & IN-RESTAURANT TOUCHPOINTS
DIGITAL, SOCIAL & DIRECT MARKETING