Chalet Restaurant Group

INTEGRATED BRAND MARKETING ACROSS FIVE DISTINCT RESTAURANT CONCEPTS Leading the creative and marketing experience across five Bay Area restaurant brands—Beach Chalet, Park Chalet, Lake Chalet, Honor Kitchen & Cocktails and Gravity Tavern. My work connected brand strategy, menus, campaigns, events, digital platforms, photography and guest-facing communications across every stage of the customer journey.

5 RESTAURANT BRANDS | 40+ ANNUAL EVENTS | 300+ CAMPAIGNS & CREATIVE DELIVERABLES
MY ROLE
Creative Direction | Brand Strategy | Graphic Design | Integrated Marketing | Copywriting | Photography | Digital Content | Event Promotion | Production Management
I directed and produced creative across five distinct restaurant identities, balancing individual brand personalities with the operational needs of a multi-location hospitality group. Responsibilities extended from strategic campaign planning and brand stewardship through design, content creation, production and market execution.
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