Melanie Kronemann
I’m a Director of Marketing & Operations with a background spanning brand strategy, growth marketing, and execution at scale. I’ve spent my career building and leading marketing functions that connect creative work to real business outcomes—revenue growth, operational clarity, and consistent execution across teams and channels.
My approach is rooted in ownership. I don’t view marketing as a support function; I treat it as a driver of growth that must align tightly with operations, finance, and leadership. That means setting clear strategy, building the right systems, managing teams and partners with accountability, and measuring performance against meaningful goals.
I’ve led multi-channel marketing efforts across packaging, digital, email, paid media, events, and CRM, while managing budgets, agencies, and internal teams. I’m comfortable operating in complex, highly visible environments where accuracy, brand consistency, and disciplined execution matter as much as creativity.
I work best with organizations that value clarity, momentum, and integrity—where leadership expects marketing to perform, teams are empowered to execute, and results matter. My focus is simple: build strong brands, align people and systems, and deliver growth that lasts.