21 years graphic design; Creative direction. Leadership. Management. Supervisor. Lecturer.
KHREATIVE INK khreativeink.com [1998 - Present]
Art direction: creative thinker and designer with senior level experience creating and overseeing campaign brand strategies, product development- conceptual and graphic design.
I develop, manage and create design projects with a smart,unique perspective. Through strong leadership of collaborative and creative professionals I/we design materials current and relevant to the client’s products/ markets. Our creative skills have increased interest, attendance (events), money raised, sales and overall awareness of brand(s). We assist clients in product development from i.e. beverage content through labeling/packaging elements with flair and passionate confidence.
Primary Design Responsibilities: meet business objectives, lead all creative aspects of projects, supervise the collaborations of all people/ departments contributing to a project, oversee all print/ web production/ output. Additionally, team motivation and mentoring–all with high standards, attention to detail and a “we can do more” attitude.
NOTABLE CLIENTS: (CURRENT)
and... Billie Jean King Mark Oliver Inc. Car Game On Go Live Probiotics Hitting Jack-It Ocean Breeze Inn Zion Labels, Inc. Aaron Thomas Company AFM
NOTABLE CLIENTS: (PAST)
CAL POLY STATE UNIVERSITY, SAN LUIS OBISPO [9/2002 - 6/2006]
Lecturer: Graphic Design, Printing, Commercial Packaging.
Print technologies, Marketing and Branding, Commercial Packaging. Lectures and labs. While teaching, I earned my master’s degree in Industrial Technologies which included a focus in people and workplace/ factory management, workplace cultures, workflow and specialty substrates.
UNIFLEX CORPORATION [9/1995 - 9/1999]
UNIFLEX Manager Art Department, Supervisor
Creative Lead: Heat shrink label design and distortion. Quality Control.
I switched from international to US suppliers to decrease lead times and supply our products faster and more efficiently to our clients. US suppliers allowed more control over quality, schedule management and shipping costs. I reduced print lead times by four weeks and label lead times by two weeks reducing the entire process by six weeks. Companies were able to schedule fill or label runs on a more accurate and timely fashion. I was noted for maintaining clients through my knowledge of artwork, color and best print practices as well as having a personable personality.
FABRICA INTERNATIONAL [9/1994 - 9/1995]
Rug Designer. Textile Design. Computer Network Design. Facility Improvements.
While maintaining my position as a rug designer I, additionally, computerized the outdated design and fabrication departments. In less than a years time, I upgraded the art and factory departments- taking them from gauche painted rug sample boards to beautifully printed laser proofs with accurate color samples, scale and precision. I facilitated the purchase of weaving equipment that integrated with the new design program(s). I implemented carpet cutting machines and composed and entered over 500 custom carpet colors into the proofing printer.
2015, 2014, Saddleback Junior College, Food Services, “Marketing and Branding Your Restaurant,” Lectures
2012, lynda.com Portfolio Review
2006, Seminar, Agriculture Department, Cal Poly SLO, Photoshop and Illustrator
2004, Represented Graphic Communication Department, Poly Pack, California Poly
1998, Cal Poly San Luis Obispo, Presentation of Heat-Shrink Labels, Printing Week
1997, Cal Poly San Luis Obispo, Presentation of Heat-Shrink Labels, Printing Week
Interview Written By Kimberly Masculine “How Technology Changed Art”
PACKAGING WORLD, APRIL 1998
Interviewed For and Quoted In Article, “Digital On-Demand Printing Opens New Markets For Converter”
GRAVURE MAGAZINE, OCTOBER 2005
Interviewed By and Quoted In Article, “Shrink Sleeve Label Distortion,” By Dave Woods
Creativity 37: Merit Award - Pillar Rock Salmon
American Graphic Design 2007: Pillar Rock Salmon
Flexible Packaging Association 2007: Cereal Package
Judge / attend
lynda.com, Portfolio Review Judge, Graphic & Web Design, March 2012
AIGA Y17 Conference “Drive,” San Diego, March 2012, attendee.
Gravure, Flexography, Offset, Screen, Dye-sublimation, Pad and, of course, Ink Jet.
I have ran 9 color gravure presses, flexo and offset presses, and have designed multiple projects for screen,
dye-sub, large scale ink jet and pad printing.
CALIFORNIA POLY STATE UNIVERSITY, SAN LUIS OBISPO Graduation: Spring 2006
MS, Industrial & Technical Studies
UNIVERSITY OF CALIFORNIA, IRVINE Graduation: June 1992
BA, Studio Art
PASADENA ART CENTER, COLLEGE OF DESIGN
Computer Studies, Graphic Design